Last updated: 11 July 2026
Cookies are small text files, and local storage is a similar mechanism, that a website saves in your browser. We keep our use deliberately light: we do not use advertising cookies of our own, and we do not show a cookie wall. This page explains exactly what we set.
Strictly necessary and first-party attribution
When you land on the site, we save a small set of first-party wml_* cookies (and matching entries in your browser’s local storage) that record how you reached us — the marketing attribution described in our privacy policy. These record UTM campaign values (source, medium, campaign, term, content) and advertising click identifiers (such as Google’s gclid and Meta’s fbc/fbp), plus the page you first arrived on. They let us attribute a quote request to the advert or link that brought you here.
These first-party cookies expire after 90 days. They are set on our own domain, are not used to build cross-site advertising profiles, and are never sold.
| Cookie | Purpose | Expiry |
|---|---|---|
wml_utm_source, wml_utm_medium, wml_utm_campaign, wml_utm_term, wml_utm_content | Remember which campaign and link brought you to the site. | 90 days |
wml_gclid, wml_fbc, wml_fbp and similar click IDs | Attribute your visit to a specific advert click. | 90 days |
wml_landing_url | Record the first page you arrived on. | 90 days |
Analytics and tag manager (only once enabled)
We include a Google Tag Manager container in the page code, but it is switched off by default. If and when we enable it — for example to add privacy-respecting analytics — it may set additional cookies, such as Google Analytics cookies (_ga and _ga_*, typically lasting up to two years) used to count visits and understand which pages are useful. We will update this table before any such cookies go live.
Managing cookies
You can delete or block cookies through your browser settings at any time; most browsers also let you clear local storage. Blocking our wml_* cookies will not stop the quote form from working — attribution simply becomes less accurate. Guidance for every major browser is available at aboutcookies.org.
Contact
Questions about our use of cookies? Get in touch through this website at https://freewindowquote.co.uk/.